Almost happened, but never did.
STEVE JAY was forced to change his airname to "Jay Stevens" when he was traded to KFRC (San Francisco) from KGB (San Diego) due to a "Steve O'Shea" already on the KFRC staff, before STEVE JAY arrived in the Bay Area.
When STEVE JAY left KFRC for KRLA (Los Angeles) in June 1969, there was talk he would go BACK to his "Steve Jay" name, as San Diego is only 120 miles away from L.A. and he was KNOWN in SOUTHERN CA as "Steve Jay."
He was rumored to be the 3-6pm jock, moving longtime afternoon drive Bob Dayton to morning-drive, due to Dayton's use of humor.
Pictured is 1969 artwork (NEVER USED, reason below) reflecting the EXPECTED changes to the KRLA lineup.
Dayton did NOT want the morning-drive shift due to his love of the late nightlife, (however in March 1973, Dayton finally DID take over the 5:30-9:30am slot on KRLA), and Steve Jay HAD been already jocking morning-drive at KFRC as "Jay Stevens."
So, at the last moment, Steve decided to keep his "Jay Stevens" handle, and take over the morning-drive shift on KRLA.
BUT in 1993, at KRTH 101.1 FM in Los Angeles, Steve FINALLY went back to his memorable and beloved "STEVE JAY" airname.
(His REAL name? Steve Janovick.)